What are 4 efficient lead generation strategies for B2B marketers?

 

Lead generation strategies for B2B marketers generally include a variety of elements that are designed to increase the likelihood of obtaining new leads while minimizing the cost of acquiring new leads.

A lead is simply someone who has shown interest in your company by taking any action from clicking a link, responding to an advertisement, or sign up for a mailing list.

They have also indicated that they might be interested in doing business with you or otherwise sharing their contact information with you.

Both B2B and Online Lead Generation strategies for marketers generally come bundled with four elements.

The first is the means to track and manage leads; lead gen software can be integrated into your company's existing sales tracking system so that you will never lose data or spend money on outdated leads.

The second element is an automated lead generation system that can be developed and installed on your network to generate leads on auto-pilot once you have defined the terms and conditions for how the leads will be managed.

Finally, you need a way to manage and distribute the leads to your target markets so that you can achieve the greatest efficiency in terms of both the quantity and quality of leads.

Besides to these core strategies, several other general ones are useful for generating leads as well.

These include pay-per-click and paid search engine optimization (SEO) strategies, content marketing, lead capture and nurturing, content and email marketing, lead generation through social networks, and much more.

You will find that whatever approach you take, must be based on solid, proven principles.

You cannot afford to fail if you are serious about your business because by doing so, you will be doomed to failure.

Be sure to choose a lead generation strategy that is the best suited for your business.

Lead Generation Strategies

Both inbound and outbound lead generation strategies are proving themselves to be extremely effective for most marketers.

But, based on what you already know about your clients, which one is more efficient? Inbound brings qualified leads via content that solves their problems.

Outbound leads usually come from paid marketing methods or cold calling. With the latter, you need to call a prospect multiple times before you can sell them anything.

The number of sales generated this way typically takes longer because prospects don't feel that they have had a lot of time to understand your product or service.

With an inbound lead generation strategy, you are not trying to sell anything right away; you want to find out more about the person.

As you begin a relationship, you then start building trust, and when you make a sale, you want to close the sale.

With outbound lead generation strategies, you are trying to sell immediately. By using a pre-sell, or squeeze page, you can get prospects interested right away and get them on your email sales cycle.

The inbound strategy is more efficient with less lead conversion because with it there is a landing page that needs to be filled out. This limits the amount of money you spend per sale.

However, with outbound lead generation strategies, you don't have to wait to generate leads; you can get qualified leads immediately and you can get them at a lower cost than with outbound methods.

Which one is more efficient? This article will hopefully help you decide which inbound or outbound lead generation strategies you should use depending on your budget and needs.